CRUGA EMBARKS ON NATIONAL SALES PUSH WITH NEW PACKS AND NEW PRICES
A message from Matthew Townsend, Director, Cruga Ltd.

“Our new pack designs, new 25g pack size and new 99p retail price point are designed to turn biltong into a mainstream snack product and a healthier choice. As such, our aim is to continue to build distribution so that, ultimately, you’ll find Cruga biltong wherever you find a packet of crisps on sale: pubs, clubs, bars, off licences, forecourts, delis – as well as supermarkets and independent grocery retailers. This requires a more robust sales and distribution strategy to be put in place.”

BEWARE OF PALE IMITATIONS
Continues Matthew, “Our success has actually meant the consumer has been presented with often here today, gone tomorrow, copycat products, poor imitations that fail to match Cruga’s consistency, quality, taste – and highly competitive price. We now propose doing something about this by gearing up to sell nationally.”

DISTRIBUTION IN DEPTH PLANNED – DISTRIBUTORS NEEDED
If you’re a wholesaler, distributor or retailer and would like to profit from selling Cruga biltong, talk to: Matthew Townsend on 01908 565432, or email: biltong@cruga.com